What is Social Media and why is it important?
Social media is interactive media that the users of a product get to help create via their conversations with and about a company and their products.
Using social media is imperative. Companies need to be using social media for much the same reason that Willie Sutton said he robbed banks: “That’s where the money is.” For companies, social media is where the people are. Your company should be there too.
When it comes to social media, companies really only have 3 options:
1. Spend time learning an entirely new business and skill set.
2. Hire a full time social media employee for $30k+/yr.
3. Outsource to a social media professional for less.
Are you using Social Media? Your competitors are.